There’s a lot of courses out there on ads but they assume you know how to target the right person. They simply go over the technical aspects which anyone can learn.
The reality is if you don’t know everything about your target audience, then you will lose money.
Think about it for just a second.
Waving a sign that says “Lose weight” to a male who wants to gain body mass doesn’t make any sense does it?
Of course, not… and the truth is most people do this.
So how do you find data that says – this is what your audience wants and how you should approach them?
How to make sure your ads appeal to the right person?
How do you use the right text, the right image, the right everything?
…and then how do you use that data to setup FB ads correctly?
In this specific training course, you will get to watch over my shoulder - step-by-step, click by click - and learn what you need to do to setup your Facebook Ads properly.
10-part video series in more detail:
Introduction to FB Ads
Have you ever wondered why your Facebook ads don’t convert? The reason why is that most people jump with two feet and start creating ads. In this video, we will discuss the course itself and what you need to get started.
Paid Traffic Mindset
Before you create your Facebook ads, let’s discuss why you need a mindset shift and what that looks like. This is the sole reason why some people succeed and paid traffic, while others fail. Jumping into Facebook ads without knowing this is a sure way to fail.
Who Are You Targeting?
Doing this one wrong will give you horrible results. In other words, knowing who you are targeting and how to target them is very important. This is the first step to your road to doing Facebook Ads the right way.
After you get a better grasp of WHO you are targeting, it’s time to back that up with actual data. Fortunately – you can use a free, but powerful tool to get this data. This is very important especially before running any type of Facebook ad.
Creating an Avatar Profile
Now that you have gathered the right data from Videos 3, 4, and 5 – it’s time to create your customer’s avatar profile. This is simply a document that tells you what your ideal customer should look like and everything about them that you would need to find out.
Important Ad Rules
You should never setup ads until you’ve understood what Facebook does not like and what they want. Creating ads that violate policy is a sure way to get your account banned. So going over the rules is crucial.
Before you run ads, you need to make sure you have your pixel created and installed. We’ll go over this, so you get the proper tracking setup.
Now it’s time to setup your Facebook Ad campaign. The campaign is what holds your ad sets and your ads and understanding your objective is crucial. In this video – you will get to see our setup an ad campaign in step by step manner.