Community Management Mastery Course Free Download

Community Management Mastery Course Free Download

Course Details

Module 1:

Start Here

  • Lesson 1: From the Instructor
  • Lesson 2: What to Expect
  • Lesson 3: The What & Why
  • Lesson 4: Business Benefits of Community
  • Lesson 5: Member Benefits of Community
  • Lesson 6: Community as an Element of Value
  • Lesson 7: Community vs. Audience
  • Lesson 8: Levinger’s Relationship Model
  • Lesson 9: The Relationship Model & Community Stages
  • Lesson 10: The Customer Value Journey
  • Lesson 11: Three Areas Your Community Can Serve
  • Lesson 12: Aware/Engate Communities
  • Lesson 13: Excite/Ascend Communities
  • Lesson 14 Advocate/Promote Communities
  • Lesson 15: Communities that Convert
  • Lesson 16: The Halo Effect

Module 2:

Community Positioning

  • Lesson 1: Community Components
  • Lesson 2: Identifying Market Segments
  • Lesson 3: Identifying Common Bonds
  • Lesson 4: Community Impact: The Product Purchase
  • Lesson 5: The Coffee Table Problem
  • Lesson 6: Open Communities
  • Lesson 7: Closed Communities
  • Lesson 8: Open vs. Closed and the Customer Value Journey
  • Lesson 9: Community Mission Statements

Module 3:

Growing Your Community

  • Lesson 1: What is Social Density?
  • Lesson 2: Growth Method: Seeding
  • Lesson 3: Growth Method: Cold Open
  • Lesson 4: Growth Method: Paid Traffic
  • Lesson 5: Creating Sub-Topics
  • Lesson 6: Intrinsic vs. Extrinsic Rewards
  • Lesson 7: Creating Community Guidelines
  • Lesson 8: Welcoming New Members

Module 4:

Community-Building Content

  • Lesson 1: Content That Builds Relationships
  • Lesson 2: The Importance of Discussions
  • Lesson 3: Community Topic Maps
  • Lesson 4: Discussion Questions
  • Lesson 5: Fluff Posts

Module 5:

Creating a Tribe

  • Lesson 1: Sense of Community
  • Lesson 2: Membership
  • Lesson 3: Influence
  • Lesson 4: Integration
  • Lesson 5: Emotional Connection
  • Lesson 6: Create Rituals
  • Lesson: Case Study: Love Our Lurkers Week

Module 6:

Moderation

  • Lesson 1: What does “Moderating” Mean?
  • Lesson 2: Reactive Moderation & Conflict Management
  • Lesson 3: Proactive Moderation
  • Lesson 4: Feedback Loops
  • Lesson 5: 3-Step Social Customer Care Plan
  • Lesson 6: Common Types of Community Members

Module 7:

Community Metrics & Tools

  • Lesson 1: What to Measure
  • Lesson 2: Measuring Growth
  • Lesson 3: Measuring Activity
  • Lesson 4: Measuring Experience
  • Lesson 5: Community Platform Considerations
  • Lesson 6: Facebook Groups as a Community Platform
  • Lesson 7: Other Types of Community Platforms