Best SEO Audit Templates & Reports

During the past year or so, I´ve done some extensive research in regards to SEO audits and, during that time I must have downloaded over 50+ different templates and checklists that have helped me develop my own SEO audit process.

So, right now, I can tell you beyond any reason or doubts, these are the top 3 audits templates or checklists you´ll find online…

242 Point SEO Audit Checklist (FREE)

This is by far the best FREE SEO audit checklist you´ll find online. It covers over 200 items/factors and it will be a great place to start.

Annielytics Site Audit Checklist (PAID) - $299

This has been an industry standard for many years now. Personally, I think is the most comprehensive, detailed, and in-depth audit report template you´ll find online.

This is a 140-page template with boilerplate text for each of the 18 sections of the audit and many of the individual checkpoints. There are currently 167 checkpoints, step-by-step instructions for each test, and 100+ explainer graphics.

It comes with a fully editable Microsoft Word document.

Personally, even though I believe it has everything you´ll need to present a professionally made SEO audit for a client, it´s a bit overwhelming for me but it might work better for you.

Ultimate SEO Audit Template by Relative Digital Marketing (PAID - $199

This is by far my personal favorite!

Not only is cheaper but it´s an interactive Google Spreadsheet that takes into account over 150+ of the top-ranking factor and is designed for either Local, National, Or E-commerce Websites

The template touches on the following topics…

  • Local SEO (Google My Business & Bing)
  • User Experience (Basic)
  • Page Speed Analysis
  • Site Essentials
  • Indexation Issues
  • CTR Optimization
  • Site Architecture
  • Technical Issues
  • Content Issues
  • Structured Data
  • Social Media Activity
  • Google Search Console Review
  • Google Analytics Review
  • Competitor Channel Analysis

One of the things I love the most about this SEO audit template is that you can easily keep track of any SEO implementations you do on the site which, I believe as an SEO Consultant, it´s critical for the success of any SEO campaign.

I hope this helps, cheers!!


do I need to purchase the Ultimate SEO Audit Template by Relative Digital Marketing (PAID - $199 as It is asking me to buy the template


So which one you suggest ?
Ultimate SEO Audit Template by Relative Digital Marketing
Annielytics Site Audit Checklist (PAID)

If i buy those is that for lifetime?

I wish we could have All the Templates here.

Yeah of course, I share one free resource and two paid ones so you can have more choices to choose from.

Personally, I believe these are the best options out there on the internet. There might be shorter ones or others that provide a different approach but, after working almost 4 years as an SEO consultant and knowing what I need to cover when running an SEO audit, I strongly believe these 3 resources are by far the best.

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Waooo, that´s a tough one.

Annielytics is more of a template, meaning, you need to change some stuff inside the DOC file but pretty much it offers a DIY type of approach.while the spreadsheet offers more of a checklist approach. Meaning, it allows you a more of a road-map type of approach.

At this point of my career, I would buy the spreadsheet over Annielytics because once I have filled the spreadhseet and analyze the current state of a site, I know pretty well what and how to write a report.

So, I don´t need a step by step approach on how to do this. Also, I don´t want my reports to be robotics and from a template (Like Annielytics). I want each of them to be different and, when working on many different sites, that´s what you should expect. Each site is different.

hahah yeah for sure!

Oh and also, the guy from the spreadsheet is offering unlimited updates as he´s constantly working on developing and improving the sheet while Annielytics I don´t think it has changed much over the past couple of years.

Also, the interactivity offered by the spreadsheet and the graphs and stats looks amazing. I often use them on my reports just to add more visual content and make it more appealing to the readers instead of building 40 pages of wall of text.