During the past year or so, I´ve done some extensive research in regards to SEO audits and, during that time I must have downloaded over 50+ different templates and checklists that have helped me develop my own SEO audit process.
So, right now, I can tell you beyond any reason or doubts, these are the top 3 audits templates or checklists you´ll find online…
This is by far the best FREE SEO audit checklist you´ll find online. It covers over 200 items/factors and it will be a great place to start.
This has been an industry standard for many years now. Personally, I think is the most comprehensive, detailed, and in-depth audit report template you´ll find online.
This is a 140-page template with boilerplate text for each of the 18 sections of the audit and many of the individual checkpoints. There are currently 167 checkpoints, step-by-step instructions for each test, and 100+ explainer graphics.
It comes with a fully editable Microsoft Word document.
Personally, even though I believe it has everything you´ll need to present a professionally made SEO audit for a client, it´s a bit overwhelming for me but it might work better for you.
This is by far my personal favorite!
Not only is cheaper but it´s an interactive Google Spreadsheet that takes into account over 150+ of the top-ranking factor and is designed for either Local, National, Or E-commerce Websites
The template touches on the following topics…
- Local SEO (Google My Business & Bing)
- User Experience (Basic)
- Page Speed Analysis
- Site Essentials
- Indexation Issues
- CTR Optimization
- Site Architecture
- Technical Issues
- Content Issues
- Structured Data
- Social Media Activity
- Google Search Console Review
- Google Analytics Review
- Competitor Channel Analysis
One of the things I love the most about this SEO audit template is that you can easily keep track of any SEO implementations you do on the site which, I believe as an SEO Consultant, it´s critical for the success of any SEO campaign.
I hope this helps, cheers!!