📰 Amazon to shut down Alexa, web ranking platform, in May 2022

Amazon to shut down Alexa.com ranking site in May 2022

After 25 years in operation, Amazon announced its website ranking and tracking service will be going offline early next year.

Strangely, Amazon did not provide a reason for its decision to shut down the Alexa.com service.

This is a big deal! One of the best web ranking service is gonna retire. The site operated for around 25 years, having been acquired by Amazon in 1999 for $250 million.

For those who still don’t know what I’m talking about…

Alexa.com was a well-known tool for keeping track of a particular site’s performance long before search engine rankings became prevalent. Its modern catalogue of services includes options for viewing factors like bounce rates, duration of average visits to a given site, comparisons of the relative popularity of two or more tracked sites, and more.